Shopify CRO audit
A deep review of your homepage, collections, product pages, cart, checkout and analytics set-up, with every fix ranked by likely impact.
Shopify conversion rate optimisation
Shopify CRO consultant for 6 and 7-figure stores
Your store is already getting traffic. My job is to make more of it buy. I’m Dan, a Shopify CRO specialist and conversion copywriter who audits, rewrites and rebuilds the pages that decide whether a visitor becomes a customer, and I do the work myself.
- +40%Conversion rate lift for a Shopify client
- 2xWebsite conversions for another client
- $50M+Revenue generated for clients
Signs your store has a conversion problem
- Traffic and ad spend keep climbing, but sales aren’t keeping up
- Plenty of add-to-carts, not nearly enough checkouts
- Product pages look great but don’t give people a reason to buy now
- Mobile converts far worse than desktop
- You’ve tried new apps and theme tweaks without a clear lift
- Returning customers love you, but first-time visitors bounce
Most Shopify stores don’t have a traffic problem. They have a conversion problem.
Every extra visitor you buy costs more than the last. Conversion rate optimisation (CRO) is how you get more revenue out of the traffic you already have: fixing the confusion, friction and missing reasons-to-buy that quietly send people back to Google.
I studied Economics and Behavioural Psychology at Monash and have spent 10+ years in marketing, copy and CRO, including as Lead CRO Specialist at Wildfire Digital. I combine the data (where people drop off) with the psychology (why they hesitate) and the copy that fixes it.
What’s included
Product page optimisation
Layout, imagery order, reviews, guarantees, offers and trust signals, arranged so the page answers every question before it’s asked.
Conversion copywriting
Headlines, product descriptions and objection-handling copy that speak to why your customers really buy, not just what the product does.
Cart & checkout
Less friction, clearer shipping and returns, smarter upsells, and abandoned cart flows that bring hesitant buyers back.
Mobile UX
Most of your visitors are on their phone. Navigation, speed and thumb-friendly layouts built for how they actually shop.
Testing & measurement
Clean analytics, A/B tests where your traffic allows, and reporting on conversion rate, AOV and revenue per visitor.
How it works
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Diagnose
I audit your store and data to find exactly where visitors drop off and why.
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Prioritise
You get a roadmap ranked by revenue impact, so we fix what matters first.
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Execute
I rewrite, redesign and rebuild the key pages, or brief your developer if you have one.
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Scale
We measure every change, keep what wins and keep improving.
Results
Conversion rate
For a Shopify client, alongside orders up 69% and total sales up 76% vs the previous period.
Website conversions
A client set the goal of doubling their website conversions. We hit it within a few months.
In 7 months
CRO, Meta ads and product design for Let’s Wander, from launch to $1 million in revenue.
Doubled website conversions
Looking for a top 1% freelancer for your business? If so, Daniel is your guy. I’ve worked with many freelancers before and it’s safe to say his skills & communication both rank at the very top. I worked with Daniel with the goal of doubling our website conversions and within a few months we achieved that goal.
Email conversions up ~30%
He immediately diagnosed some pretty major problems for our site, and created really thoughtful systems to improve our Conversion Rate. Also thanks to his experience in Marketing as a CMO he advised us on many other important aspects of our overall strategy. Since implementing his advice our email CR has improved ~30%.
Shopify CRO FAQ
What does a Shopify CRO consultant do?
A Shopify CRO consultant finds the reasons visitors leave without buying and fixes them. That means auditing your store and analytics, improving product pages, copy, cart and checkout, and measuring the impact on conversion rate and revenue.
How quickly will I see results?
Quick wins like clearer product copy, stronger trust signals and checkout fixes often go live within the first few weeks. Bigger gains from testing and ongoing optimisation build over the following months.
Do I need a lot of traffic for CRO?
No. A/B testing needs enough traffic to reach a reliable result, but most stores gain far more from research-led fixes to obvious friction points first. I’ll recommend the right approach for your traffic level.
Do you implement the changes or just advise?
Either. I can hand over a prioritised audit for your team, or rewrite, redesign and rebuild the pages myself inside Shopify.
What’s a good conversion rate for a Shopify store?
It varies a lot by industry, price point and traffic source, so beware of generic benchmarks. The numbers that matter most are your own trend over time and your revenue per visitor.
How much does Shopify CRO cost?
It depends on scope: a one-off audit costs far less than ongoing optimisation. Book a free site walkthrough and I’ll recommend the right option for your store before you spend anything.
Find out what’s stopping your visitors from buying
Book a free site walkthrough. We’ll go through your store together, live, and you’ll leave with fixes you can act on straight away.
Also see: Fractional CMO for e-commerce brands